Sales approached our team to develop a theme and giveaway for the NYSPEC event in Puerto Rico. I led the concepting phase — creating mood boards, exploring directions, and helping define the final theme: “Focus on success. Focused on you.”

To bring it to life, I designed a custom gift box for a branded Polaroid camera, encouraging attendees to capture and celebrate their own moments of success. I also created the enclosed note to introduce the theme and set expectations. The final result was a cohesive, branded experience that felt personal and memorable.